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    Javier Gándara

Revolution in the skies

The keys behind low cost airlines success

Autor:

Javier Gándara

More than 400 million passengers flew in Europein 2018 on board airlines labelled as low cost, representing around 36% of the total air traffic in the continent. And in some countries, such as Spain, this number exceeded 50%. This gives an idea of the popularity that this business model has achieved, which shoulda priori be accompanied by familiarity with the basic principles upon which it is based. However, despite the fact that almost one out of every two passengers uses this type of airline for their travel, the low cost business model is a great unknown, not only for the general public, but also for many media and politicians alike.

 

This lack of understanding has given rise to all kinds of clichés and preconceived ideas about what are the pillars on which the business model is based. This book is designed to shed some light around it, explaining how it can be possible that a flight might be even cheaper than the taxi between the airport and the final destination, and still make a reasonable return for the airline.On this, having low costs, although a necessary condition for success, it is not enough if not joined by another pillar which is key for the revolution that has made air travel affordable for millions of consumers.

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Detalle del libro "Revolution in the skies"

Encuadernacion: Ninguna
Publish Date: 2021
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Javier Gándara Martínez es Ingeniero Aeronáutico por la Universidad Politécnica de Madrid. Desde 2011 es Director General para España, Portugal y los Países Bajos en easyJet, compañía en la que ocupa distintos puestos directivos desde 2007. Esta experiencia en una de las principales aerolíneas de bajo coste, además de su pasión por el mundo de la aviación comercial, le sitúan como observador de primera línea de la revolución que este modelo ha provocado en la industria, para beneficio de millones de consumidores. En la actualidad también ostenta la Presidencia de ALA, la Asociación de Líneas Aéreas, que aglutina a más de 70 compañías aéreas que vuelan en España, de todos los modelos de negocio y procedencias geográficas. Con anterioridad ha trabajado en FedEx, en donde ha sido Director de Operaciones para España y Portugal desde el año 2000. Ha completado su formación con un Grado en ADE por la UNED, un Executive MBA por el Instituto de Empresa, y un Postgraduate Certificate en Air Transport Management por la City University de Londres. También es Vicepresidente de Honor de ITAérea Aeronautical Business School, en donde desempeña tareas docentes. Javier Gándara Martínez is an Aeronautical Engineer from Madrid Polytechnic University. Since 2011 is Country Director in easyJet, responsible for several markets, currently in charge of Southern Europe, and before that he had other senior management functions since 2007 when he joined the company. This experience within one of the main low cost airlines, as well as his passion for the world of commercial aviation, have placed him as a first-hand spectator of the revolution brought forward by this model into the industry, for the benefit of millions of consumers. He is currently also holding the Chairmanship of ALA, the Association of Airlines flying in Spain, with more than 60 airline members, covering all business models and geographical origins. Before that he has worked for FedEx, where he was Senior Manager Operations for Spain and Portugal since 2000. He has completed his training with a Degree in Business Administration from UNED, and Executive MBA from IE Business School, as well as Postgraduate Certificate in Air Transport Management from City University of London. He is also Honorary Vice-Chairman at ITAérea Aeronautical Business School, where he regularly lectures.

“Revolution in the skies”

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