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Jay Rao (english)

Jay Rao is a Professor at Babson College in Boston. His research and consulting focus is in the areas of: Innovation Strategy – Culture of Innovation – Innovation Implementation and Scaling – Strategies for Innovation and Growth – Service Strategies and Customer Experience Innovation – Corporate Entrepreneurship.

Libros de Jay Rao (english)

  • The Discipline & Culture of Innovation

    A socratic journey. Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off be overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.

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