Fran Chuán is an Entrepreneur. A former Engineer fascinated by the potential latent in human attitudes. His passion to do things different and innovate it took him, after 25 years as Manager in diverse Multinationals and countries, to found Dícere (2004), a consultancy specializing in people, stimulating the entrepreneurship we all have inside us, and generating as a consequence sustainable innovation.
A socratic journey. Why do we forget about people when we talk about innovation?
Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off be overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is not one more book on the subject! It is a
book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.
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